About Surge Brands
Surge Brands, Inc. is a global licensing agency focusing on leveraging IP in the corporate and luxury brand, food, and confectionery spaces and strategically building franchises through global multi-platformed entertainment and product licensing programs.
Founded in 2020 by Ari Freedman, Surge Brands specializes in strategic licensing, retail development, and brand expansion across multiple industries.
We've built a diverse portfolio of represented properties, including Toxic Waste, Crazy Aaron’s, Cookie Dough Bites, Mister Softee, Albanese, Atkinson Candy, Flex Seal, Le Clic, Go Go Crazy Bones, Macaroni Grill, Blue Man Group, Poindexter, a reimagined character originating from the classic Felix the Cat franchise, and many more.
Dedicated to transforming intellectual properties into dynamic multi-platformed entertainment and consumer product licensing programs, Surge Brands has a passion for innovation and a results-driven approach.
The agency partners with creators, entertainment studios, and companies to maximize brand potential and deliver impactful consumer experiences.
Strategic Representation
We represent your brand with a focus on securing the best licensing opportunities. By leveraging market insights and a vast network of industry connections, we ensure your brand is well-positioned for growth and long-term success.
Global Expertise
Our team’s extensive knowledge of international markets allows us to navigate complex global licensing landscapes. We adapt strategies to fit local regulations and cultural nuances, helping your brand expand globally and reach new audiences.
Comprehensive Support
From legal protection to creative approvals, we provide full-service support throughout the licensing process. Our attention to detail ensures every aspect of the partnership is managed seamlessly, allowing you to focus on your core business.
Surge Brands is the sister company of Surge Licensing, which was formed in 1986 by Mark Freedman, and has a rich history of launching iconic franchises into the global marketplace, most notably, Teenage Mutant Ninja Turtles, as well as the iconic Hellraiser horror franchise, the Stanley Kubrick Estate, Spy Ninjas, Feisty Pets and more. As an innovator in merchandising and licensing, Surge Licensing develops unique multimedia strategies for entertainment-based properties to elevate the fan experience at retail.
Leveraging the legacy of Surge Licensing, Surge Brands continues to build upon a foundation of success, driving the growth and recognition of both emerging and established brands in the global marketplace.
Your Partner for Licensing Success
With decades of experience and a passion for innovation, we’ve helped countless brands thrive in the licensing space. Whether you’re looking to expand globally or explore emerging markets, we’re here to turn your vision into reality.
Services we provide
